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Category Archives: Uncategorized
Dive Industry FAM Trips
Dive Industry Network Familiarization (FAM) Trips By Gene Muchanski, Executive Director, Dive Industry Association, Inc. FAM Trips for Travel Advisors The travel industry has been using familiarization trips for many years to entice Travel Agents, now called Travel Advisors, to … Continue reading
Promoting Dive Instructors
DIVE LOCAL – A Community Effort Building a Local Diving Community By Gene Muchanski, Executive Director, Dive Industry Association, Inc. The Importance of SCUBA Instructors DIVE LOCAL was designed as a marketing vehicle to deliver a unified marketing message to … Continue reading
Working with Dive Clubs
DIVE LOCAL – A Dive Community Effort Building a Local Diving Community By Gene Muchanski, Executive Director, Dive Industry Association, Inc. Working with Dive Clubs DIVE LOCAL was designed as a marketing vehicle to deliver a unified marketing message to … Continue reading
Shows & Events Are Important
Shows & Events Are Important by Gene Muchanski, EditorThe Dive Industry Professional Building a Global Diving Community takes a lot of strategic thinking, organized planning, business knowledge, and a love for diving. Putting a plan together that organizes the recreational diving … Continue reading
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Chapter 12 – Follow-Up
DIVE LOCAL – A Dive Industry Community EffortBuilding a Local Diving CommunityBy Gene Muchanski, Executive Director,Dive Industry Association, Inc. CHAPTER 12 – Follow-up and Review Following up on actions taken to make your Local Diving Community a more productive … Continue reading
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Tagged education, evaluation, leadership, management, problem-solving
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Chapter 11 – Taking Action
DIVE LOCAL – A Dive Industry Community Effort Problem Solving in the Diving Industry By Gene Muchanski, Executive Director, Dive Industry Association, Inc. CHAPTER 11 – Taking Action Taking action to solve problems might seem like the toughest thing to … Continue reading
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Chapter 10 – Potential Solutions
DIVE LOCAL – A Dive Industry Community Effort Problem Solving in the Diving Industry By Gene Muchanski, Executive Director, Dive Industry Foundation CHAPTER 10 – Potential Solutions to Industry Problems During three Regional Summit Meetings in Dallas, Chicago, and Secaucus, … Continue reading
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Chapter 9 – Regional Problems and Challenges
DIVE LOCAL – A Community Effort Regional Problems and Challenges By Gene Muchanski, Executive Director, Dive Industry Foundation CHAPTER 9 – Regional Problems and Challenges Every Local Diving Community has their own unique strengths, weaknesses, opportunities, and threats. The people … Continue reading
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Chapter 8 – Regional Summit Conferences
DIVE LOCAL – A Dive Industry Community Effort Regional Summit Conferences By Gene Muchanski, Executive Director, Dive Industry Foundation CHAPTER 8 – Regional Summit Conferences Once you have set geographical boundaries for diving and diving related businesses in a given … Continue reading
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Chapter 7 – Industry Key People
DIVE LOCAL – A Dive Industry Community Effort Key People of DIVE LOCAL By Gene Muchanski, Executive Director, Dive Industry Foundation CHAPTER 7 – The Industry’s Key People What do you think about when you hear the words “Key People … Continue reading
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