Tag Archives: scuba

Dive Instructors – U.S.

DIVE LOCAL U.S. Dive Instructors  by Gene Muchanski, Editor The Dive Industry Professional Diving Instructors play a vital role in the development of the global diving community.  As qualified scuba diving instructors, they have introduced millions of people to the … Continue reading

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DIVE LOCAL – U.S. DIVE CLUBS

DIVE LOCAL U.S. Dive Clubs  by Gene Muchanski, Editor The Dive Industry Professional Dive Clubs are one of the four pillars of local diving communities.  The four pillars of every local diving community are the dive stores, dive boats, dive … Continue reading

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Customer Types in the Diving Industry

Customer Types In The Diving Industry  by Gene Muchanski, Editor The Dive Industry Professional Last month in our industry networking article we defined the working components of the Diving Industry.  As you may recall, we categorized active divers as members … Continue reading

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Part 4: Stay Active

DIVE LOCAL™ – A Community Effort Building a Local Diving Community Message to Local Divers By Gene Muchanski, Executive Director, Dive Industry Association, Inc. Stay Active The best way to build a thriving global diving community is to show people … Continue reading

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Part 2: Buy Your Gear

DIVE LOCAL™ – A Community EffortBuilding a Local Diving CommunityMessage to Local DiversBy Gene Muchanski, Executive Director,Dive Industry Association, Inc. Buy Your Gear – Get Outfitted to Get Started The best way to build a thriving global diving community is … Continue reading

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Dive Industry Message to Local Divers

DIVE LOCAL – A Community EffortBuilding a Local Diving CommunityMessage to the Local DiversBy Gene Muchanski, Executive Director,Dive Industry Association, Inc. Introduction to Section II  Our purpose for being in business as a Marketing and Trade Association is to Build … Continue reading

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Promoting Dive Instructors

DIVE LOCAL – A Community Effort Building a Local Diving Community By Gene Muchanski, Executive Director, Dive Industry Association, Inc. The Importance of SCUBA Instructors  DIVE LOCAL was designed as a marketing vehicle to deliver a unified marketing message to … Continue reading

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Working with Dive Clubs

DIVE LOCAL – A Dive Community Effort Building a Local Diving Community By Gene Muchanski, Executive Director, Dive Industry Association, Inc. Working with Dive Clubs  DIVE LOCAL was designed as a marketing vehicle to deliver a unified marketing message to … Continue reading

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