Author Archives: divelocal

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About divelocal

Executive Director of Dive Industry Foundation. The Foundation is a non-profit, tax-exempt 501(c)3 charitable organization. We are the Founding Sponsor of DIVE LOCAL and soon to be just one of many.

Promoting Dive Instructors

DIVE LOCAL – A Community Effort Building a Local Diving Community By Gene Muchanski, Executive Director, Dive Industry Association, Inc. The Importance of SCUBA Instructors  DIVE LOCAL was designed as a marketing vehicle to deliver a unified marketing message to … Continue reading

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Working with Dive Clubs

DIVE LOCAL – A Dive Community Effort Building a Local Diving Community By Gene Muchanski, Executive Director, Dive Industry Association, Inc. Working with Dive Clubs  DIVE LOCAL was designed as a marketing vehicle to deliver a unified marketing message to … Continue reading

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Shows & Events Are Important

Shows & Events Are Important by Gene Muchanski, EditorThe Dive Industry Professional Building a Global Diving Community takes a lot of strategic thinking, organized planning, business knowledge, and a love for diving.  Putting a plan together that organizes the recreational diving … Continue reading

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Chapter 12 – Follow-Up

DIVE LOCAL – A Dive Industry Community EffortBuilding a Local Diving CommunityBy Gene Muchanski, Executive Director,Dive Industry Association, Inc.   CHAPTER 12 – Follow-up and Review Following up on actions taken to make your Local Diving Community a more productive … Continue reading

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Chapter 11 – Taking Action

DIVE LOCAL – A Dive Industry Community Effort Problem Solving in the Diving Industry By Gene Muchanski, Executive Director, Dive Industry Association, Inc. CHAPTER 11 – Taking Action Taking action to solve problems might seem like the toughest thing to … Continue reading

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Chapter 10 – Potential Solutions

DIVE LOCAL – A Dive Industry Community Effort Problem Solving in the Diving Industry By Gene Muchanski, Executive Director, Dive Industry Foundation CHAPTER 10 – Potential Solutions to Industry Problems During three Regional Summit Meetings in Dallas, Chicago, and Secaucus, … Continue reading

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Chapter 9 – Regional Problems and Challenges

DIVE LOCAL – A Community Effort Regional Problems and Challenges By Gene Muchanski, Executive Director, Dive Industry Foundation CHAPTER 9 – Regional Problems and Challenges Every Local Diving Community has their own unique strengths, weaknesses, opportunities, and threats.  The people … Continue reading

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Chapter 8 – Regional Summit Conferences

DIVE LOCAL – A Dive Industry Community Effort Regional Summit Conferences By Gene Muchanski, Executive Director, Dive Industry Foundation CHAPTER 8 – Regional Summit Conferences Once you have set geographical boundaries for diving and diving related businesses in a given … Continue reading

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Chapter 7 – Industry Key People

DIVE LOCAL – A Dive Industry Community Effort Key People of DIVE LOCAL By Gene Muchanski, Executive Director, Dive Industry Foundation CHAPTER 7 – The Industry’s Key People What do you think about when you hear the words “Key People … Continue reading

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Chapter 6 – Population Breakdown

DIVE LOCAL – A Dive Industry Community Effort Population Breakdown of DIVE LOCAL By Gene Muchanski, Executive Director, Dive Industry Foundation CHAPTER 6 – POPULATION BRAKEDOWN Local diving communities are built and developed by the number of diving businesses in … Continue reading

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